CV

Professional Summary

I've had the opportunity to work across various industries, including retail, music, manufacturing, e-commerce, and non-profit organizations.

This breadth of experience has honed my ability to quickly adapt to different environments and engage with a diverse range of clients. I've focused on developing transferable skills that can be applied across companies of all sizes, from century-old publicly listed enterprises to mid-term marketing agencies and early-stage startups. Each setting has taught me valuable lessons and expanded my professional repertoire.

Moreover, my unique perspective on both Western and Asian markets fuels my creativity and broadens my strategic outlook, enabling me to offer fresh insights and innovative solutions.

2021 - 2023

New York University

Master of Integrated Marketing, GPA:3.81/4.0

2018 - 2021

University of California, Irvine

Bachelor of Arts in Business Economics, GPA:3.3/4.0

March 2024 - Present

Dommei Inc, Los Angeles

Social media Marketing: Managed and grew social media channels including Instagram, YouTube, TikTok, and Pinterest, Coordinated 50+ influencer collaborations, boosting brand exposure by 120%.

Campaign Strategy: Spearheaded the planning and execution of impactful offline events such as pop-up shops and market partnerships with artists, significantly elevating brand presence and community engagement.

E-commerce Marketing: Managed TikTok Shop initiatives, leveraging live streaming and cross-platform collaborations.

July 2023 - Nov 2023

Steinway & Sons, New York

Campaign Execution: Spearheaded Steinway & Sons Artist campaign, aligning creative theme and campaign briefs with brand strategy, while monitoring key campaign metrics across multiple platforms.

Customer Development: Utilized cross-departmental coordination to develop major customer resources, customize solutions, and assist in product promotion.

Feb 2023 – July 2023

Global Climate Innovation Center, New York

Market Research: Conducted in-depth research and analysis on business decarbonization, climate change, and green finance to develop successful project plans.

Project Management: Led and executed an ESG seminar at Columbia University for 30+ attendees and a UN sustainability roundtable forum with 200+ attendees, managing a team of 15.

Customer Relationship Management: Fostered enduring partnerships across the UN, businesses, and academia, achieving a 25% growth in partnerships and driving prospective expansion through strategic relationship cultivation.

May 2022 – September 2022

Suntisfy Inc, Irvine

SEO Improvement: Conducted in-depth analysis of Google Analytics data, tracing conversion funnels and identifying friction points, leading to 10+ recommendations for web development. Drove 15-20% keyword ranking improvement in 3 months through strategic optimization of 100+ keywords.
Email Marketing: Crafted 10+ engaging email campaigns cwith aptivating video content and educational blogs, achieving a 30% boost in organic traffic and reducing bounce rate by 12%.

March 2024 - Present

September 2022 – December 2022

The Boston Beer company

Team Leadership: Led a team of 4 to formulate a sales-driven strategy and refresh the concept and vision of the Angry Orchard product series.
Market Research: Utilized SWOT analysis and Porter's Five Forces model to conduct market research, competitive analysis, and customer surveys to anticipate market trends and identify opportunities.
Strategic Planning: Devised a comprehensive, multi-stage launch and promotion plan with accurate budgeting and sales volume estimations.
Campaign Presentation: Presented a compelling campaign action plan to the VP of Boston Beer Company, resulting in successful implementation the following quarter.

November 2021- January 2022

ChinaDaily.com.cn

Content Creation: Collaborated with a team of 6 to produce over 10 TikTok videos, generating 10 million views and 1 million engagements within three months.
Writing and Publication: Published 5 articles on international company work cultures and national hot topics, garnering over 100K readers.
Corporate Relations: Strengthened relationships with 5+ partners by developing detailed campaign creation processes and pitching personalized marketing plans.

I am passionate about both art and sports. In my free time, you’ll find me painting, hiking, snowboarding, diving, or meditating.
I thrive on pushing boundaries and challenging my limits. Through sports, I cultivate courage and problem-solving skills, while painting and meditation nurture wisdom and mindfulness.
I believe that a positive mindset can significantly enhance work performance and that striving to become the best version of myself can positively transform both personal and professional environments.